who we are
athletegirl™ is a digital home for the modern active girl, built for training, real life, and everything in-between
we built the space we couldn’t find: one place that covers the whole “athlete girl” life, from the sciencey stuff (performance, hormones, injuries) to the group-chat stuff (smart watch debates, matching sets, best running sunnies, product recs with receipts)
we blend evidence-backed guidance with culture-led storytelling so you can make smarter decisions without the overwhelm
we’re creating a new genre that helps close the gender health gap, keeping active women + girls moving through every season of life
Source: Cora Pursley | Dupe
our story
athletegirl™ was originally born in 2023 as a direct response to a space we wished existed.
after over two years of social listening + market research, we identified a massive, underserved demographic—the "Athlete Girl"—who was actively searching for accurate (yet relatable) information about their health, performance + lifestyle, but mostly finding one of three things:
#1 influencer-led advice, that means well, but isn’t always evidence-based
#2 “wellness” media that often lacks nuance
#3 dense academic research that’s hard to understand or paywalled
our philosophy is rooted in the concept of the mustard seed: the belief that monumental shifts in women’s health begin with teeny-tiny, consistent changes.
from a singular vision to a growing platform, athletegirl™ is becoming essential infrastructure designed to close the gender health gap by providing the educated-cool-girl resources women and girls have been searching for.
community + outreach
athletegirl™ was never meant to live only on a screen. we also care about what happens beyond a post: the conversations it starts, the people it connects, and the real-world momentum it can create around women’s sport, health, + performance.
community has always been part of the vision for this brand. that means spotlighting good work, supporting important voices, creating meaningful collaborations, and building spaces—digital and in-person—where athletes, clinicians, researchers, founders, + advocates can learn from each other.
we want athletegirl™ to be more than a media platform. we want it to be a connector, a megaphone, and a community touchpoint for the people helping move women’s health forward because better information matters, but so does having somewhere to take it.
our receipts (editorial standards)
athletegirl™ is an evidence-led platform focused on women’s sport, health, + performance. we translate high-quality research into clear, relatable information for modern audiences—in formats that connect with them. we prioritize:
- accuracy + integrity
- women-specific nuance
- transparency + editorial independence
- takeaways you can actually use
our content is created and reviewed by experts who bridge research + real-world training—but don’t talk like a textbook. we also care about access + don’t think high-quality information should be locked behind expensive memberships. partnering with aligned brands helps us keep educational resources free + accessible to the community that needs it the most.
meet the founder
connie gwynne (briggs)
connie is the founder and editorial director of athletegirl™. she is a women’s running health phd researcher, holds an masters in sports medicine, exercise & health from ucl, and has an undergraduate degree in physiotherapy.
before launching athletegirl™, connie spent over a decade working across central london nhs teaching hospitals + premier league football clubs, supporting athletes from academy prospects to first-team professionals. she also serves as an associate editor for the british journal of sports medicine (bjsm), where she pioneered a social-first strategy that grew the journal’s social community by over 200,000 followers, proving that high-quality information can be made genuinely engaging online.
her vision for this space is shaped by lived experience: as a former elite gymnast who trained through years of injuries and pain + ultimately retired earlier than she should have due to REDs—then later through knee surgery recovery, myocarditis, POTS, pregnancy + postpartum return-to-sport. in every season, she kept running into the same problem: limited credible resources that felt both expert-led + culturally current.
she leads the editorial vision for athletegirl™, ensuring every piece of content satisfies both the clinician + cool girl.
affiliate + advertising disclosure
we are committed to helping you find the best gear, style, and tools for your training. within our editorial content, we might provide links to products and services on retailer sites for which we might receive compensation—called an affiliate fee—if you click on those links or make purchases through them.
our editorial teams are independent. this means the products and services they select to appear in our articles are chosen based on their unbiased, expert judgment + relevance to the readers' needs.
whether it is a running shoe or a sports bra, if we recommend it, it is because we have reviewed it, vetted the science behind it, and believe it has a place in your gym bag.
