Who We Are
athletegirl™ is a digital home for the modern active girl, built for training, real life, and everything in-between.
We built the space we couldn’t find: one place that covers the whole “Athlete Girl” life, from the science-y stuff (performance, hormones, injuries, women’s health) to the group-chat stuff (smart watch debates, matching sets, the best running sunnies, race-day rituals, and product recs with receipts).
We blend evidence-backed guidance with culture-led storytelling so you can make smarter decisions without the overwhelm.
We’re creating a new genre of sports media that helps close the gender health gap and keeps active women and girls moving in every season of life.
Source: Cora Pursley | Dupe
OUR HISTORY
athletegirl was founded in 2024 as a direct response to a space we wished existed. The platform was born from over two years of social listening and market research. We identified a massive, underserved demographic—the "Athlete Girl"—who was searching for accurate (yet relatable) information regarding their health, performance and lifestyle, but finding either influencer misinformation, “wellness” magazines or paywalled dense academic journals.
The brand’s philosophy is rooted in the concept of the Mustard Seed: the belief that monumental shifts in women’s health begin with teeny-tiny, consistent changes. From a singular vision to a digital platform, athletegirl is growing into the essential infrastructure designed to close the gender health gap by providing the educated-cool-girl resources women and girls have been searching for.
EDITORIAL STANDARDS
athletegirl is committed to accuracy, integrity, and accessible health literacy. Our content is created and reviewed by experts who bridge the gap between research and real-world training—but we don’t talk like a textbook. We aim for clarity, nuance, and takeaways you can use.
We also advocate for true accessibility: we believe high-quality information should not be gated behind expensive memberships. By partnering with aligned brands, we help keep our educational resources free and accessible to the community that needs them most.
AFFILIATE & ADVERTISING DISCLOSURE
We are committed to helping you find the best gear, style, and tools for your training. Within our editorial content, we might provide links to products and services on retailer sites for which we might receive compensation—called an affiliate fee—if you click on those links or make purchases through them.
Our editorial teams are independent. This means the products and services they select to appear in our articles are chosen based on their unbiased, expert judgment and relevance to the readers' needs.
Whether it is a running shoe or a sports bra, if we recommend it, it is because we have reviewed it, vetted the science behind it, and believe it has a place in your gym bag.
MEET THE FOUNDER
Connie Gwynne
Connie is the Founder and Editorial Director of athletegirl. She is a Women’s Running Health PhD Researcher, holds an MSc in Sports Medicine, Exercise & Health from UCL, and a BSc in Physiotherapy.
Before launching athletegirl, Connie spent over a decade working across Central London NHS teaching hospitals and Premier League football clubs, supporting athletes from academy prospects to first-team professionals. She also serves as an Associate Editor for the British Journal of Sports Medicine (BJSM), where she pioneered a social-first strategy that grew the journal’s social community by over 200,000 followers, proving that high-quality information can be made genuinely engaging online.
Her vision for this space is shaped by lived experience: as a former elite gymnast who trained through years of injuries and pain and ultimately retired earlier than she should have due to REDs—and later through knee surgery recovery, myocarditis, POTS, pregnancy and postpartum return-to-sport. In every season, she kept running into the same problem: limited credible resources that felt both expert-led and culturally current.
She leads the editorial vision for athletegirl, ensuring every piece of content satisfies both the clinician and “cool girl”.
