Editorial Standards and Guidelines

Updated Spring 2024

Athlete Girl is the premier resource for active women everywhere, where sport, health, and real life meet. We offer inspiring stories, expert advice, and practical tips for women who are passionate about fitness, wellness, and living their best lives.

The following is our editorial style guide. Please use it as a resource when creating content for Athlete Girl.

Our Voice

While our tone changes depending on topic or medium, Athlete Girl's voice remains constant across the web.

Our voice is empowering, authentic, and motivating. It is also relatable and energetic. Our readers are active women who are looking for inspiration, community, and practical advice to help them achieve their fitness and wellness goals.

Our writers often share personal experiences and real stories, and we offer actionable tips and insights in each of our pieces that readers can implement in their own lives. We foster connection and create space for meaningful conversations about health, sport, and the challenges active women face.

Our Content Standards

We are committed to producing high-quality content that is accurate, well-researched, and valuable to our readers. Every piece of content we publish is thoroughly reviewed for clarity, accuracy, and alignment with our editorial values before it goes live.